I hope to provide you with inspiration, resources, and invaluable tips to help you embark on the entrepreneurial journey at the vibrant age of 50 and beyond. I’m on this journey with you. At this pivotal stage of life, where age is not a limit but a powerful advantage, I’ve found that there are both unique challenges and incredible opportunities for women of a certain age. My mission is to empower you with the knowledge, guidance, and camaraderie needed for a successful and fulfilling business venture and second half of life. Let’s share our stories and support each other!
10 Reasons NOT to Choose Freelancing in 2024
via She Owns It
Despite the continued threat of a recession (or maybe because of it), the gig economy is alive and well. In 2023, there are 73.3 million freelancers in the United States. It is predicted that there will be more than 76 million by the end of 2024. Studies have reported that freelancers are overall happier and more satisfied with their work/life balance. I am one of these happy freelancers. Leaving my Vice President of Marketing job to work full-time as a freelance brand strategist and marketing content writer in 2022 was one of the best decisions I’d ever made.
Yet, I don’t think freelancing is for everyone. It takes a special kind of person to thrive in a freelancing work environment. In fact, there are many reasons not to become a freelancer. As much as I love what I do, I always keep these cautionary tales in mind when speaking with friends who ask about my freelancing. I tell them that it’s just as important to be completely clear about the reasons not to dive in as it is to embrace the exciting opportunities freelancing can offer. Here are ten reasons NOT to become a freelancer in 2024.
Read more here.
via www.PamGeorgiana.com
This month, I’m writing about the things I’ve learned over the last year. For this post, I am repurposing a newsletter article I wrote about learning to sell my skills. As a marketer, I understand how to craft a compelling message that speaks to a target audience and offers value that addresses their pain points. As a solopreneur, I struggle to articulate my unique value proposition and strengths. Here’s some of what I’ve learned over the last year. I still have a way to go on effectively selling myself but I’m getting there.
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An Important Brand Lesson Learned the Hard Way
via She Owns It
When I started my brand strategy and content marketing services company, I took the lessons I learned from my various businesses to this new venture. Every small step we take as entrepreneurs is an opportunity to become better business owners. Here is one of the most important lessons about brands that I learned in my entrepreneurial journey.
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The Importance of Brand as a Solopreneur
via She Owns It
As a content writer and brand strategist, I help companies build and elevate their brand every day. As a solopreneur, I also pay attention to my personal brand because I am a reflection of my company. That means every social media post, every photo, every video, and every message I send online can change how someone perceives my business.
Your personal brand assists potential clients, prospects, suppliers, contract workers, collaborators, colleagues, and others in learning more about you. For those who need to know, it offers recognition and understanding into your work. Human interaction is still a vital touchpoint. However, your digital reputation may be even more important but it never completely goes away. The Internet is forever. So, it is imperative to intentionally and thoughtfully develop and manage your personal brand online.
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10 Ways to Scale Your Freelance Writing Business
via Terkel
Thanks to Terkel for including my thoughts in this roundup.
Scaling a freelance writing business can be a challenging task, but we’ve gathered 10 expert tips from industry professionals to help you succeed. From diversifying your services to investing in efficiency tools, these insights from editors, CEOs, and digital marketers will guide you on your journey to expand your writing business.
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6 Lessons Learned After 6 Months of Freelancing
via www.PamGeorgiana.com
October 2022 marks six months since taking my writing business full-time. It’s been both satisfying and terrifying. I’ve learned so much about business and about myself. I have a long way to go before I feel like my business is successful but I have hope. And meanwhile, I’m having the time of my life.
I thought since it was my six month anniversary, I’d look back at six important lessons I’ve learned so far. These insights were mainly “aha” personal moments about myself that I hope will help me be a better business owner and writer.
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Turning My Side Gig Into a Business
via She Owns It
It was not the plan. I’ve been a marketing and communications professional for 100 years (not literally, but almost), and I’d worked my way up to a Vice President position at an organization whose mission I loved. My content writing side gig was just a way to earn some extra money and stay creative. The plan was to stay at my VP job for another 10-15 years, then retire, and keep the side gig going part-time for extra cash.
That all changed in 2021 and 2022. A leadership shift at my job made working there untenable at best. Toxic was a better way to describe it. I tried to make it work. I stuck it out for almost a year. But eventually, I had to face the facts. As much as I loved my team and my colleagues and the good we were doing there on a daily basis, there was no way I could work for the current leader for another decade. My plans for my future would have to change. My mental health was at stake.
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via She Owns It
We make promises every day. We promise our landlord we’ll pay the rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward if we go to the gym. But have you ever thought about the promises a business makes to its clients or customers? That’s called a Value Proposition (VP) and it should be the foundation of a brand. Just as we expect our significant other to mow the lawn as they promised, we expect our favorite brands to deliver on their promises every day. If they don’t, we find another brand that will.
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via www.PamGeorgiana.com
It’s officially been a week since I started working for myself as a freelance writer. I loved every minute of it. I am not a naturally positive person. I tend to find fault in myself or my surroundings most of the time. But I can honestly say that this week has been one of the happiest of my life. Writing all day on my own schedule in my favorite place on earth (my sun room) is a gift. I so hope I can do this for the rest of my life.
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Dreaming of a Retirement in Business
via She Owns It
It’s the typical dream of many older adults. Quitting the 9 to 5 corporate job and opening a little bookstore (coffee shop, floral shop, boutique) near a beach (national park, quaint tourist town, hometown). The plan is to open the shop doors when you feel like it, hang out and talk to friends and customers all day, and close up when the mood strikes you. It’s not working; it’s a place to socialize and live your best life. Sound familiar? It is a beautiful story.
I’m here to pour a little cold water on the fairy tale. And that is what the story is, for the most part. It’s not based on the cold hard facts of business and life. There are some faulty assumptions being made that are coloring how wonderful the tale sounds. That doesn’t mean the story can’t be real. It certainly can be your retirement story. However, there are not-so-rosy details to consider before you plunk your hard-earned dollars down on a cute little corner store at the beach.
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